There have been some people whose lives leave some remarkable impression in history; excluding those who are remembered because they left a dark mark, the "nice" ones set their marks either because they did big and good, just good or just big things. But, there's a big difference in between "big" and "good" that separates one story from another.
Steve Jobs, through Apple, provided great improvements to technology, consumerist market has always been waiting for Apple's newest product since they usually provide some really nice improvements to interact with the physical devices, to display information in a nicer way and to improve storage and manipulation of media such as video, pictures and music.
As Microsoft does, Steve's computers have their own market to sell their products, talking about computers Microsoft covers more office oriented markets while Apple goes to production and design mainly.
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